SEO Expert Podcast #16 - E-E-A-T for Small Business Success

Dive into SEO Expert Podcast #16 – E-E-A-T for Small Business Success as we uncover the transformative power of integrating personal narratives and authentic experiences into your SEO strategy. In this episode, we explore how Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) principles can position your small business as a credible and trustworthy resource in your industry. Learn why showcasing unique customer stories and leveraging your professional background are critical to gaining an edge over larger competitors.

Discover how a technical SEO consultant approach can help small businesses optimize for E-E-A-T, from crafting engaging content to improving on-page signals that demonstrate expertise. Understand the importance of aligning your website’s technical structure with Google’s E-E-A-T guidelines to ensure long-term SEO success. We also share actionable steps to refine your local SEO strategy, boost organic visibility, and foster meaningful connections with your audience.

Perfect for entrepreneurs, small business owners, and marketers looking to rank higher on Google while maintaining authenticity, this episode is packed with tips to help you thrive in today’s competitive digital landscape. Tune in to uncover how E-E-A-T can transform your website into a trusted destination that drives traffic, builds loyalty, and supports sustainable growth. Listen now and take the first step toward crafting an SEO strategy rooted in trust and authority!

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Eugen Platon

Director of SEO & Web Analytics at onwardSEO

Eugen Platon is a highly experienced SEO expert with over 14 years of experience propelling organizations to the summit of digital popularity. Eugen, who holds a Master's Certification in SEO and is well-known as a digital marketing expert, has a track record of using analytical skills to maximize return on investment through smart SEO operations. His passion is not simply increasing visibility, but also creating meaningful interaction, leads, and conversions via organic search channels. Eugen's knowledge goes far beyond traditional limits, embracing a wide range of businesses where competition is severe and the stakes are great. He has shown remarkable talent in achieving top keyword ranks in the highly competitive industries of gambling, car insurance, and events, demonstrating his ability to traverse the complexities of SEO in markets where every click matters. In addition to his success in these areas, Eugen improved rankings and dominated organic search in competitive niches like "event hire" and "tool hire" industries in the UK market, confirming his status as an SEO expert. His strategic approach and innovative strategies have been successful in these many domains, demonstrating his versatility and adaptability. Eugen's path through the digital marketing landscape has been distinguished by an unwavering pursuit of excellence in some of the most competitive businesses, such as antivirus and internet protection, dating, travel, R&D credits, and stock images. His SEO expertise goes beyond merely obtaining top keyword rankings; it also includes building long-term growth and optimizing visibility in markets where being noticed is key. Eugen's extensive SEO knowledge and experience make him an ideal asset to any project, whether navigating the complexity of the event hiring sector, revolutionizing tool hire business methods, or managing campaigns in online gambling and car insurance. With Eugen in charge of your SEO strategy, expect to see dramatic growth and unprecedented digital success.