Let me be clear straight from the beginning. No professional platform will offer only real experts in the SEO field. As you probably imagine not all SEO agencies are full of SEO experts. Like any other recruitment process, also the recruitment process on Upwork could be successful or just partially successful. Your budget for the job is also an important factor, also your ability to create a descriptive and detailed job posting.
Like any other recruitment process also the recruitment process on Upwork could be successful or just partially successful. Your budget for the job is also an important factor, also your ability to create a descriptive and detailed job posting.
But let’s jump into more details having at the end of the article a better understanding if Upwork can offer a really good SEO expert for the job.
First and foremost having many SEOs in the same place is a huge benefit.
Any SEO expert on Upwork has a rating that has six components making the overall rating score a 5.00 points. I would say that the three of all six are very important to determine if the professional is an expert in the SEO field.
- Skills
- Quality
- Deadlines
- Cooperation
In addition to all these key components that are added to every completed job, an SEO expert should have some badges that are added to his Upwork profile.
Indeed, when you search for an SEO expert and filter in by Top Rated Plus experts you’ll have a significantly higher chance to find highly qualified SEOs.
Top Rated Plus SEO expert on Upwork
A Top Rated Plus expert has a minimum of $10,000 earning in the past 12 months. This is a considerable amount that will offer the guarantee that the professional has been working for a significant amount of hours.
We know that experience is very important in any type of job as well as in the SEO field. Working hundreds of hours on a complex project is going to help not only the current client but also the next clients by taking advantage of the experience the SEO expert has gained through his past projects. On top of the experience gained through earning there is also a need for the success of that project.
A job successful score of 90% for at least 13 of the last 16 weeks. This is not easy to do and is another layer that helps a client to get access easily to an SEO expert.
Having such layers of filtering the Top SEO Experts is a very solid system. An SEO agency probably will assign your SEO project to a medium experienced SEO person and you’ll get the feedback through a project manager also assigned to your project.
Direct contact and a weekly update of your SEO project from the SEO expert is an important part of a successful project.
You can better understand what caused the issue on your website, what the challenges are, and how faster the issues are going to be fixed. But more importantly, you can ask questions directly. If you are not happy with the outcome you can stop the project or address your concerns directly to the SEO expert instead of the feedback from an SEO agency where you are not directly in contact with the “first hand” involved in your project.
Many times an SEO project could be extremely complex, dealing with a technical SEO matter or even with a Google penalty.
You will want to step up even further and find one of the tops 1% SEO experts on Upwork. This is possible since the Upwork team has developed a program that is targeting the top 1% of experts and you’ll see the badge Expert-vetted talent on the freelancer profile you decided to hire.
What exactly is an Expert-vetted SEO professional at Upwork?
First and foremost this program is by invitation only. That means even the Top Rated Plus experts cannot apply or earn rating points and get a badge.
Upwork staff has all the information they need about the SEO experts working on the platform. They pick the best of the best and invite them for a series of tests and interviews.
Over the pre-screening process Upwork is testing:
- Expertise in the SEO field of the selected professionals
- Hard skill analysis with the talent manager to ensure the highest technical competence of selected SEO experts
- Soft skill assessments, making sure that the SEO expert is not only the best in his field but also has the communication skills and the reliability necessary to deal even with difficult clients
Now, as you have all the details to start the recruitment process for the Top 1% SEO experts on the Upwork let’s talk about how to make sure you ask the right questions.
The most important thing is to make sure that the SEO expert you hire is on top of the SEO game. Search for the latest Google algorithms and briefly read what they targeted.
Create for the pre-interview 3-4 questions you insert into your job posting and make sure they are mandatory to be answered. This pre-screening interview is designed to help you to get only applicants that are up to date when it comes to the latest Google updates. It’s easier to check and add on a short list of candidates only professionals that put in some effort and answered your questions.
You have all the details to answer the question if you can find high-quality SEO experts on Upwork or not.
My short final answer is definitely yes!