My Journey in the SEO World

Throughout my career, navigating the turbulent waters of the SEO world from various management roles in different companies, I’ve encountered my fair share of frustrations with multiple SEO agencies. Each experience was a learning opportunity, highlighting a prevalent issue within the SEO services industry: a glaring lack of quality and transparency in the services provided. This realization wasn’t just a passing thought; it was a repeated disappointment, a pattern I observed across numerous SEO agencies promising to elevate online visibility and drive digital success.

Issues with SEO Agencies

  • Cookie-cutter strategies that failed to consider the unique aspects of my companies’ digital footprints
  • A disheartening lack of communication and transparency about the methodologies being employed
  • Lack of costs transparency when it comes to SEO services, mostly for the ongoing SEO outreach (link-building) services.

Time and again, I found myself grappling with strategies that not only underdelivered but also, in some cases, increased SEO monthly budgets since third-party or middle men are adding a significant additional cost to the ongoing campaigns we ran at that time on the companies I worked for.

Misalignment of Priorities

One of the most critical issues I faced was the misalignment of agencies’ priorities with our own. Rather than tailoring their approach to fit our specific needs and objectives, many SEO agencies seemed to prioritize their bottom line over our digital success. This approach not only led to inefficient use of resources but also to missed opportunities in a rapidly evolving digital landscape.

Lack of Commitment to Learning

Moreover, the industry’s fast-paced nature meant that staying ahead required a commitment to continuous learning and adaptation commitment that was often promised but rarely fulfilled. The final straw was the realization that many SEO agencies lacked a fundamental understanding of the intricate balance between SEO overall and technical SEO and how they could be leveraged together to create a cohesive and powerful online marketing strategy.

Founding onwardSEO

Driven by these repeated frustrations and the conviction that online businesses deserved better, I founded onwardSEO – SEO agency. The vision was clear: to build an SEO agency that stood for quality, transparency, and innovation in the SEO and Technical SEO space. At onwardSEO, we are committed to demystifying the complex world of online marketing for our clients, providing them with unparalleled SEO services that are tailored to their unique needs and goals.

Our mission goes beyond simply improving search engine rankings; it’s about fostering a deep understanding of the digital landscape, enabling our clients to navigate it with confidence, regardless of their technical expertise. We’re here to change the narrative, to prove that with the right approach and commitment, SEO and ASO can be powerful tools for driving digital success.

My journey, from frustration to founding onwardSEO.com, reflects a broader aspiration to elevate the standards of the SEO agencies industry. It’s a commitment to doing things differently, to learning from the shortcomings of past 14+ years of experience with other SEO agencies, and to building a future where excellence in digital marketing is not just a promise, but a reality. At onwardSEO, we’re not just providing a service; we’re partnering with businesses to help them thrive in the digital age, guided by onwardSEO core values and driven by a passion for innovation and success.

onwardSEO Mission

At onwardSEO, our mission is crystal clear: to deliver unparalleled SEO services, making the complex world of online marketing, especially SEO Technical SEO and ASO (App Store Optimization), comprehensible and manageable for business owners across various industries, irrespective of their technical expertise. Our journey in the digital marketing realm is driven by a collective aspiration towards excellence in SEO. It’s an acknowledgment of our ever-evolving learning curve, understanding that our knowledge, while vast, is but a drop in the ocean compared to what’s out there to be mastered.

Core Values at the Heart of onwardSEO

  • Doing What’s Right for the Client – At the heart of every decision lies our unwavering commitment to our clients. The ethical backbone of onwardSEO ensures that profit never overshadows our duty to do what is right for those we serve. This principle is our North Star, guiding us through the complexities of digital marketing.
  • Leaner is BetterSimplicity and efficiency are not just goals but standards that we live by. Our continuous quest for innovation aims to streamline processes, making it increasingly easier for clients to engage with us.
  • The Power of Appreciation – “Don’t forget to say thank you.” This simple yet profound axiom embodies our approach to client relations. We treat our partners with the same respect, courtesy, and gratitude that we desire, fostering a culture of mutual appreciation and respect.
  • Swift and Simple Operations – Valuing time means refining our operations to be both rapid and straightforward, ensuring that our clients and team members spend their time effectively and without unnecessary complexity.
  • Mastery of Our Craft – As dedicated professionals in SEO, we pride ourselves on our SEO expertise and commitment to staying abreast of the latest trends and techniques in digital marketing. Our knowledge is both our sword and shield in the competitive arena of SEO.
  • Collective Wisdom through Disagreement – We’ve learned that diversity in thought and constructive, unemotional disagreement among independent minds cultivates a decision-making process that’s superior to individual judgment. This belief in the collective power of our team enables us to craft strategies that are insightful, innovative, and impactful.
  • Always Accessible – Our commitment to transparency and trust is reflected in our unwavering accessibility. We ensure that our clients can easily reach us, establishing clear, open lines of communication. Our support team is always on standby, ready to address any queries or concerns with promptness and efficiency.
  • Exceeding Expectations – We don’t just aim to meet the expectations of our clients; we strive to exceed them. Through innovative solutions and a relentless pursuit of excellence, we seek to set new benchmarks in the industry, showcasing our dedication to not just achieving goals but surpassing them.

Spotlight on Eugen Platon: A Pillar of onwardSEO

At the core of our operation is Eugen Platon, our SEO maestro whose expertise and passion for digital marketing have been instrumental in shaping the direction and success of onwardSEO. Eugen’s approach, characterized by meticulous competitive SEO analysis, innovative strategy formulation, and a deep understanding of search engine algorithms, exemplifies our commitment to excellence. His leadership not only propels our team forward but also ensures that our services remain at the cutting edge of digital marketing.

What Our Clients Say

“Choosing onwardSEO was the turning point for our online presence. The team’s dedication, especially Eugen’s strategic insights, has been a game-changer.” – Dennis Helderman, CEO of easyHire

“Thanks to onwardSEO, our website traffic has doubled, and our conversion rate has improved significantly. They truly exceed expectations!” – James Hill, Founder of UnifiedManufacturing LA

Philosophical Foundations

Our mission and values echo the wisdom of philosophers past and present. As Aristotle once said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” This sentiment captures the essence of onwardSEO’s SEO services approach: a continuous strive for excellence through ethical SEO practices, client-centric service, and an unending quest for knowledge.

In the words of Socrates, “The only true wisdom is in knowing you know nothing.” This philosophy is a cornerstone of our ethos, reminding us that the path to SEO mastery is an ongoing journey of learning and discovery.

onwarSEO – Conclusion

onwardSEO stands as a beacon of SEO services innovation, integrity, and excellence in the realm of SEO technical SEO and ASO. Guided by our core values and driven by a team of dedicated professionals, led by Eugen Platon, we remain committed to delivering outstanding results and unparalleled SEO services to our clients. In a world where digital presence is paramount, onwardSEO is your trusted partner, navigating the complexities of online marketing with expertise, ethics, and a relentless pursuit of excellence.

About the Author:

With over 14 years of seasoned expertise in Technical SEO consulting, Eugen Platon SEO Expert stands at the forefront of the evolving digital marketing landscape. His approach to Technical SEO (search engine optimization) is both comprehensive and bespoke, ensuring that each technical SEO project he undertakes is finely tuned to its unique requirements and goals. He excels in elevating website visibility, bolstering user engagement, and navigating the ever-changing currents of SEO. Under his guidance, your online presence is transformed into a dynamic digital force, adeptly meeting and surpassing set objectives. Eugen combines time-tested SEO strategies with cutting-edge AI powered SEO techniques, dedicating himself to transforming your digital footprint into a magnet for both search engines and your target audience. Embark on a journey with him to unlock the full SEO potential of your online presence.

Eugen Platon

Eugen Platon

Director of SEO & Web Analytics at onwardSEO
Eugen Platon is a highly experienced SEO expert with over 14 years of experience propelling organizations to the summit of digital popularity. Eugen, who holds a Master's Certification in SEO and is well-known as a digital marketing expert, has a track record of using analytical skills to maximize return on investment through smart SEO operations. His passion is not simply increasing visibility, but also creating meaningful interaction, leads, and conversions via organic search channels. Eugen's knowledge goes far beyond traditional limits, embracing a wide range of businesses where competition is severe and the stakes are great. He has shown remarkable talent in achieving top keyword ranks in the highly competitive industries of gambling, car insurance, and events, demonstrating his ability to traverse the complexities of SEO in markets where every click matters. In addition to his success in these areas, Eugen improved rankings and dominated organic search in competitive niches like "event hire" and "tool hire" industries in the UK market, confirming his status as an SEO expert. His strategic approach and innovative strategies have been successful in these many domains, demonstrating his versatility and adaptability. Eugen's path through the digital marketing landscape has been distinguished by an unwavering pursuit of excellence in some of the most competitive businesses, such as antivirus and internet protection, dating, travel, R&D credits, and stock images. His SEO expertise goes beyond merely obtaining top keyword rankings; it also includes building long-term growth and optimizing visibility in markets where being noticed is key. Eugen's extensive SEO knowledge and experience make him an ideal asset to any project, whether navigating the complexity of the event hiring sector, revolutionizing tool hire business methods, or managing campaigns in online gambling and car insurance. With Eugen in charge of your SEO strategy, expect to see dramatic growth and unprecedented digital success.
Eugen Platon
Check my Online CV page here: Eugen Platon SEO Expert - Online CV.