Competitor Analysis Tool - your competitor's top keywords and backlinks in one report
Send us your competitor's URL. We pull the keywords their website ranks for in Google and the backlinks behind those rankings, then email you an HTML report and an Excel file. A competitor analysis SEO tool you pay for once, with no subscription and no login.
- From $14.99 per report
- 1 competitor, 100 or 200 keywords, 150 or 300 backlinks
- Delivered by email within one working day
What the competitor analysis report includes
Every report covers one competitor and has two parts. The first shows the keywords that send them visitors, the second the links that help those pages rank.
Keyword research competitor analysis - the keywords they win
Your competitor's top 100 or 200 keywords in Google, sorted by the visits each keyword sends them. Each keyword comes with these details.
- Their position and the page that ranks
- Monthly search volume and estimated visits
- onwardSEO RankEffort (keyword difficulty), cost per click and search intent
- The features on the results page, such as a featured snippet, People Also Ask or an AI Overview
Competitor backlink profile analysis - the links behind their rankings
Their top 150 or 300 live backlinks, one per linking website, sorted by the strength of that website. Each link comes with these details.
- The linking page and its website, with the website's onwardSEO TrustForce score
- The anchor text and the page it points to
- Follow or nofollow
- When the link was first seen and when it was last seen
Plus a summary of the whole backlink profile, with total backlinks, linking websites, the anchor texts used most and the pages that collect the most links.
How it works
Choose a package and send the URL
Pick Starter or Pro, add extra keywords or backlinks if you need them and enter your competitor's URL. That is all we need.
We pull the data and build the report
We pull the keywords your competitor ranks for from Google's results and their backlinks from a live link index, then build your report from the same figures.
You get the report by email
An HTML report that opens in any browser and an Excel file with the same figures, within one working day.
Pricing
One competitor per report. One price, paid once. All prices in USD.
Starter
$14.99per report
- 1 competitor
- top 100 keywords
- top 150 backlinks
- HTML report and Excel file
Pro
$22.99per report
- 1 competitor
- top 200 keywords
- top 300 backlinks
- HTML report and Excel file
Need more? Pro takes add-ons of +200 keywords for $5.99 each and +200 backlinks for $3.99 each, up to four of each (up to 1,000 keywords and 1,100 backlinks in one report). For more, ask for a quote.
For example, Pro with 600 keywords and 500 backlinks costs $22.99 + 2 × $5.99 + 1 × $3.99 = $38.96.
- Prices exclude VAT. The order summary shows any VAT before you pay. That is 21% for buyers in Romania and consumers in the EU, and none for EU businesses with a valid VAT number (reverse charge) or buyers outside the EU. Every order comes with an invoice from Virtual Media SRL, Romania.
Not refundable once your report has started. Each report buys its data through paid APIs the moment it runs, and those API costs are not refundable to us either. Before the start you can cancel for a full refund, and a report that fails on our side is re-run free or refunded in full. Read the terms.
Best SEO tools for competitor analysis vs. a one-off report
Semrush, Ahrefs, SE Ranking, Moz Pro and SpyFu are the best SEO tools for competitor analysis when you check competitors every week. They track rankings over time, cover many competitors and include site audits. If you need one competitor's keywords and backlinks once, a monthly plan means paying for features you won't use.
| Tool | Cheapest plan, billed monthly |
|---|---|
| Semrush (SEO) | $139 / month |
| Ahrefs (Starter) | $29 / month |
| SE Ranking (Core) | $129 / month |
| Moz Pro (Starter) | $49 / month |
| SpyFu (Basic) | $39 / month |
| onwardSEO competitor report | $14.99 or $22.99 per report, no subscription |
Prices as published by each vendor, checked November 4, 2026.
Need ongoing tracking? A suite is the better fit. Need rankings for your own keywords, on demand? See Rank Check Reports.
Finding your SEO competitors in the search engine
Your business rivals and your SEO competitors are often different websites. An SEO competitor is any site that ranks in Google for the searches you want to win, even a blog or a directory that sells nothing like you.
To find yours, search your main keywords in Google and note the websites that keep appearing in the top 10. The one that shows up most often is usually the best choice for this report.
Who it is for
Business owners who want to know why a competitor outranks them, before paying for SEO
Freelancers and agencies preparing a pitch or an audit for a prospect
Content teams looking for topics a competitor already gets traffic from
Link builders who need a competitor's linking websites as an outreach list
It is not for daily tracking with alerts or for tracking dozens of competitors. A monthly suite does that better.
Want us to do the whole analysis and the plan that follows? See SEO Competitive Analysis and Competitive Backlink Audit.
Why onwardSEO
onwardSEO has worked in SEO since 2008, from Bucharest. The report is built by the same team and data pipeline as our Rank Check Reports, led by Eugen Platon, with 16+ years of SEO experience.
FAQ
It depends on how often you need the data. Semrush, Ahrefs, SE Ranking and SpyFu suit teams that check competitors every week. If you need one competitor's keywords and backlinks once, a one-off report gives you that data without a monthly plan.
Find the websites that rank for your main keywords, list the keywords they rank for that you don't, see which of their pages bring the most visits and check where their backlinks come from. Then plan the content and links you need. This report covers the last three steps for one competitor.
Most SEO suites have free versions with a few lookups a day and short lists. This report is paid, but you pay once and don't need an account.
Only your competitor's URL. We build the report from that website's own rankings and backlinks.
Google. Keyword rankings and backlinks are pulled on the day your report runs.
Each report covers one competitor. For two competitors, place two orders. Each one runs separately.
An HTML report (one file that opens in any browser) and an Excel file with the same figures, by email, within one working day.
Choose Pro and add blocks of 200 keywords for $5.99 each or 200 backlinks for $3.99 each, up to four of each. That covers up to 1,000 keywords and 1,100 backlinks. For more, ask for a quote.
A report that fails on our side is re-run free or refunded in full.
Only we do. We use it to run your report and never resell or publish it.
Card, Apple Pay or Google Pay, through Stripe. You receive a Stripe receipt and an invoice from Virtual Media SRL (Romania) by email.
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