7-Step Technical SEO Guide for E-Commerce & SME Owners: Enhanced with Case Studies and Reviews

1. Ensure Mobile Responsiveness

In today’s digital age, having a mobile-friendly website is essential. Mobile-optimized websites are prioritized by search engines, as mobile devices account for more than half of web traffic. Use Google’s Mobile-Friendly Test tool to determine your site’s compatibility and make the required changes to provide a seamless mobile experience.

Case Study

An online boutique specializing in artisan jewelry updated their website to be mobile-friendly. After the change, they saw a 35% increase in mobile traffic and a 20% increase in sales from mobile users. User reviews noted the ease of navigation and seamless purchasing experience on mobile devices, which directly contributed to higher conversion rates.

Other SME Owner Reviews

• Alex, Owner of Boutique Crafts: “After making our site mobile-friendly, we saw an increase in both traffic and customer satisfaction. Our evaluations are now full of great feedback about how simple it is to shop on our website from a phone.”
• Linda, Simply Fashion: “We increased our mobile sales after optimizing for mobile responsiveness. Customers appreciate the convenience of usage.”
• Derek from TechGadgets: “Feedback on our mobile site has been overwhelmingly positive since the update. A real game changer!”
• Emma from Organic Eats: “Mobile optimization enabled us to reach more customers who shop on-the-go. The positive reviews speak volumes.”
• Carlos from Adventure Gear: “Seeing the uptick in mobile engagement and reading the positive comments has been rewarding.”
• Rachel, Beauty Bloom: “Our mobile bounce rate has fallen dramatically. Customers enjoy the smooth navigation.”

2. Fix Broken Links

Broken links can have a negative impact on user experience and SEO performance. Screaming Frog and other tools can help you detect and fix problematic links throughout your website, improving navigability and search engine visibility.

Case Study

A popular health and wellness e-commerce company used Screaming Frog to detect over 200 broken links on their website. After the correction, they observed a considerable increase in page views per session and a decrease in bounce rates. Customers applauded the improved user journey, emphasizing the necessity of maintaining a strong site structure.

Other SME Owner Reviews

• Jordan, the founder of Health Essentials: “Fixing the broken links was a game changer. We used Screaming Frog, and the procedure went more smoothly than planned. Customers have noticed the difference and mentioned the enhanced navigation in their feedback.”
• Aiden, Home Decor: “Customers have noticed and appreciated the improved web experience without dead ends. It has improved our credibility.”
• Sophie, Vintage Books: “Fixing broken links improved our site’s overall health, and our users definitely noticed the difference.”
• Ethan from Gourmet Foods: “The customer’s journey is now smooth. Reviews include enhanced navigation, which has proven beneficial for company.”
• Nora from Fashion Forward: “Our site now appears more trustworthy and professional. This minor change significantly increased customer trust.”
• Leo, Technical Solutions: “The user experience has substantially improved. We’ve had several praises on the site’s functionality.”

3. Secure Your Website with HTTPS

Security is a significant concern for both users and search engines. Transitioning from HTTP to HTTPS protects your site’s visitors while also improving its search ranks. Invest in an SSL certificate and make the essential security changes for your website.

Case Study

After switching to HTTPS, a small online bookstore had a 15% improvement in organic search exposure and a 10% rise in online sales in the first three months. Customer evaluations after the update highlighted increased confidence in the security of their transactions, boosting the site’s reputation.

Other SME Owner Reviews

• Sam, CEO at Book Haven: “Moving to HTTPS was a vital step for our online store. It quickly increased our trust, as seen by consumer reviews that praised the secure purchasing environment we now offer.”
• Zoe, Kids’ Corner: “Customers now have greater faith in us with their data. It has clearly impacted our sales and excellent reviews.”
• Max, SportsMania: “The HTTPS changeover was critical to our online store’s credibility. Shoppers feel safer, and they are telling us so.”
• Ivy, Wellness Wave: “Securing our site led to an immediate boost in customer confidence, directly reflected in our reviews.”
• Jay, Auto Accessories: “Switching to HTTPS enhanced our conversion rate. Customers like the additional security.”
• Bella from Pet Paradise: “The feedback on our website’s security has been overwhelmingly positive. It’s essential for online enterprises.”

4. Duplicate Content

Duplicate material might confuse search engines and reduce your website’s authority. Use tools like Screaming Frog to detect and fix duplicate content, ensuring that each page on your website is original and valuable.

Case Study

An SME in the B2B sector resolved duplicate content issues on their website, resulting in a more focused SEO strategy. This led to a 25% increase in organic search traffic and an improvement in keyword ranks. User feedback showed that accessing relevant content was easier, which improved the entire site experience.

Other SME Owner Reviews

• Casey, marketing director for B2B Solutions: “Removing duplicate content cleared up a lot of confusion for our users and search engines. We’ve received feedback on how much easier it is to obtain the information customers need, which has boosted our brand’s reputation.”
• Oliver, Green Technology: “Our content is now more focused and valuable, leading to better customer engagement and feedback.”
• Harper, artisan crafts: “Cleaning up duplicate content has made our site more authoritative in our niche, as reflected in user reviews.”
• Mason, Travel Tales: “Customers have commented on the improved clarity and distinctiveness of our material. It’s also been fantastic for SEO.”
• Ella: Fashion Finds: “Addressing duplicate content has set us apart from competition. Positive feedback has increased.”
• Liam, Fitness Focus: “Our site’s message is clearer, leading to more positive feedback and improved search rankings.”

5. Site Speed Improvement

Page speed is an important consideration for SEO and user pleasure. Use Google’s PageSpeed Insights to find areas for improvement, and collaborate with your development team to optimize your site’s loading times while optimizing for desktop and mobile consumers.

Case Study

An e-commerce site that sells eco-friendly home items used Google’s PageSpeed Insights recommendations, resulting in a 50% reduction in average page load times. This resulted in a 40% decrease in bounce rate and a large boost in pageviews. Following optimization, reviews appreciated the site’s performance, pointing out that the speed improvements made browsing and buying more enjoyable.

SME Owners reported

• Mia, the e-commerce manager of Green Home: “Improving site speed led to higher SERP ranks and positive client feedback. Shoppers like the rapid loading times, especially on mobile, which make their buying experience flawless.”
• Ava, Jewel Jury: “Our page speed improvement significantly enhanced the shopping experience, evidenced by glowing customer reviews.”
• Noah, Gadget Galaxy: “Faster load times have directly translated to better user satisfaction and more positive online feedback.”
• Isabella, Beauty Hub: “Customers appreciate having instant access to our content. It’s improved our bounce rate and sales.”
• Lucas, Kid Zone Toys: “Increasing site speed was a huge success. Our customers’ good feedback has been validated.”
• Charlotte, Home Essentials: “The speed of our site has led to an uptick in positive reviews, highlighting the smoother user experience.”

6. Eliminate Redirect Chains

Excessive redirection might obstruct search engine crawlers and slow down your website. Screaming Frog can help you identify and simplify redirect chains, resulting in a more simplified path to your content.

Case Study

A lifestyle blog with a vast content repository simplified over 500 redirect chains, making it easier for users to find what they’re looking for. The site’s crawl efficiency increased by 30%, which improved content discoverability and search engine rankings. Reader response indicated an improvement in site navigation, including faster access to articles.

Other SME Owner Reviews

• Tyler, the owner of Lifestyle Insights: “Cleaning up our reroute chains was a technical challenge, but the end effect was worth it. Our clients have noticed and appreciated the speedier, more direct access to our material, as stated in their reviews.”
• Amelia, Ecowear: “Redirect cleaning made our site significantly faster, which improved the user experience. ‘Our reviews have never been better.'”
• Elijah, Music Matters: “Streamlining our redirects has noticeably improved site navigation, according to our customer feedback.”
• Olivia, Healthy Living: “Our site’s performance improved after eliminating redirect chains, something our customers quickly noticed.”
• William, AutoAdvice: “Customer feedback has highlighted the ease of accessing information without unnecessary redirects.”
• James, coffee connoisseur: “Simplifying redirects enhanced our site’s usability, leading to positive reviews from happy customers.”

7. Optimize your robots.txt file

A correctly structured robots.txt file tells search engine crawlers what pages to index. Use Google’s robots.txt Tester tool to analyze and change your file as needed, ensuring that valuable material is accessible and properly indexed.

Case Study

A major online tool store optimized their robots.txt file so that search engines could more efficiently index their product pages. This modification resulted in a 20% increase in organic search exposure for their core product categories. Customer feedback expressed gratitude for the ease with which they could now find things via search engines.

Other SME Owner Reviews

• Harper, the digital strategist of Tool World: “Optimizing our robots.txt file significantly improved the speed with which new products appeared in search results. Customers have noted that they can now readily find our current items, which has been wonderful for sales.”
• Benjamin of Gourmet Delights: “Properly configuring our robots.txt file made our valuable content more visible, as reflected in customer feedback.”
• Emily from Fashionista Finds: “Optimizing our robots.txt file improved our search presence, which didn’t go unnoticed by our customers.”
• Henry from Adventure Outfitters: “After tweaking our robots.txt, we saw an increase in search engine visibility, leading to more positive customer reviews.”
• Grace, Wellness World: “Our targeted content is now more accessible to search engines, enhancing user experience and feedback.”
• Jackson, Technology Trends: “Fine-tuning our robots.txt file has had a noticeable impact on our site’s performance and customer satisfaction.”

Implementing these procedures may appear overwhelming, but they are critical for enhancing your website’s SEO performance. If you are confused about where to begin or require guidance, onwardSEO is here to help. With an emphasis on SMEs and e-commerce platforms, we are committed to demystifying SEO and guiding you through every step of the process.

Remember that technical SEO is a continuing process, not a one-time remedy. Regularly assessing and upgrading your site using these principles will keep it competitive and visible in search engine results.

These case studies and reviews demonstrate the actual benefits of following a complete technical SEO approach. For SMEs and e-commerce site owners, taking these steps not only improves site performance but also improves user experience, which leads to improved visibility and sales.

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About the Author:

With over 14 years of seasoned expertise in Technical SEO consulting, Eugen Platon SEO Expert stands at the forefront of the evolving digital marketing landscape. His approach to Technical SEO (search engine optimization) is both comprehensive and bespoke, ensuring that each technical SEO project he undertakes is finely tuned to its unique requirements and goals. He excels in elevating website visibility, bolstering user engagement, and navigating the ever-changing currents of SEO. Under his guidance, your online presence is transformed into a dynamic digital force, adeptly meeting and surpassing set objectives. Eugen combines time-tested SEO strategies with cutting-edge AI powered SEO techniques, dedicating himself to transforming your digital footprint into a magnet for both search engines and your target audience. Embark on a journey with him to unlock the full SEO potential of your online presence.