Businesses basically grow in two major ways:

By adding more customers

(and/or)

By selling more products/services to existing customers

Looking at these major ways we can define a short checklist that will help scaling your business:

 

  1. What complementary products/services can you sell to your existing customers?

 

  1. What NEW products/services do you have the ability to make that your customers need?

 

  1. Can you reduce the features of my current product/service and offer a cheaper version to a different customer segment? (Yes. Can you do less? Can you go down-market? Same high quality but not offering all features of your product)

 

  1. What can you do to increase the frequency of purchases? Do you have a loyalty program in place? Do you offering special discounts to your current customers for specific products you have on a high profit margin?

 

  1. Can you add a new Acquisition channel to reach new customers?

 

  1. Can you bundle services to products or bundle more services together?

 

  1. Can you add pricing, financing and/or guarantees that will increase your current customer’s lifetime value and decrease churn, but also that will produce more customers?

 

 

Inspired by Edward D. Hess, Professor of Business Administration

The article has been published also on Eugen Platon’s LinkedIn profile and can be found at .

Eugen Platon

Eugen Platon

Director of SEO & Web Analytics at onwardSEO
Eugen Platon is a highly experienced SEO expert with over 14 years of experience propelling organizations to the summit of digital popularity. Eugen, who holds a Master's Certification in SEO and is well-known as a digital marketing expert, has a track record of using analytical skills to maximize return on investment through smart SEO operations. His passion is not simply increasing visibility, but also creating meaningful interaction, leads, and conversions via organic search channels. Eugen's knowledge goes far beyond traditional limits, embracing a wide range of businesses where competition is severe and the stakes are great. He has shown remarkable talent in achieving top keyword ranks in the highly competitive industries of gambling, car insurance, and events, demonstrating his ability to traverse the complexities of SEO in markets where every click matters. In addition to his success in these areas, Eugen improved rankings and dominated organic search in competitive niches like "event hire" and "tool hire" industries in the UK market, confirming his status as an SEO expert. His strategic approach and innovative strategies have been successful in these many domains, demonstrating his versatility and adaptability. Eugen's path through the digital marketing landscape has been distinguished by an unwavering pursuit of excellence in some of the most competitive businesses, such as antivirus and internet protection, dating, travel, R&D credits, and stock images. His SEO expertise goes beyond merely obtaining top keyword rankings; it also includes building long-term growth and optimizing visibility in markets where being noticed is key. Eugen's extensive SEO knowledge and experience make him an ideal asset to any project, whether navigating the complexity of the event hiring sector, revolutionizing tool hire business methods, or managing campaigns in online gambling and car insurance. With Eugen in charge of your SEO strategy, expect to see dramatic growth and unprecedented digital success.
Eugen Platon
Check my Online CV page here: Eugen Platon SEO Expert - Online CV.